Keyword Research

Keyword research is the process of identifying and analyzing the search terms that people use to find information on the internet. In the context of data science, keyword research is an important step in search engine optimization (SEO) and content marketing. By analyzing the popularity and competitiveness of different keywords, data scientists can identify the most effective keywords to target in their content and marketing campaigns. This involves using tools and techniques such as keyword planners, search analytics, and natural language processing (NLP) to identify relevant keywords and analyze their search volume, competition, and relevance to the target audience.
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