Analytics
Analytics is the process of examining data sets to draw conclusions about the information they contain, with the aid of specialized systems and software. It involves applying statistical and computational techniques to extract insights from data, and using those insights to inform decision-making and improve business performance. Analytics can be used in a variety of contexts, including marketing, finance, healthcare, and sports. It encompasses a range of techniques, from descriptive analytics (which seeks to summarize and describe data) to predictive analytics (which uses statistical models to forecast future outcomes) and prescriptive analytics (which recommends actions based on the insights generated by predictive models).
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