Ranking Factors

Ranking factors refer to the various criteria or signals that search engines use to determine the relevance and importance of a web page or website in relation to a particular search query. These factors include both on-page and off-page elements such as content quality, keyword usage, backlinks, user engagement metrics, website speed, mobile-friendliness, domain authority, and many others. Search engines use complex algorithms to analyze these factors and assign a ranking score to each web page, which determines its position in the search engine results pages (SERPs). The goal of search engine optimization (SEO) is to optimize these ranking factors in order to improve a website's visibility and organic traffic from search engines.
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