Customer Engagement

Customer engagement refers to the interactions between a customer and a company throughout the customer's journey. It involves building and maintaining relationships with customers through various channels, such as social media, email, and in-person interactions. In the context of data science, customer engagement can be measured and analyzed using various metrics, such as customer satisfaction, retention rate, and Net Promoter Score (NPS). By analyzing customer engagement data, companies can gain insights into customer behavior and preferences, and use this information to improve their products and services, as well as their marketing and sales strategies.
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