Customer Behavior


Customer behavior refers to the actions and patterns displayed by customers when interacting with a business or product. In the context of data science and artificial intelligence, customer behavior analysis involves the use of data and algorithms to understand and predict customer actions, preferences, and needs. This includes analyzing customer interactions with a business, such as website visits, purchases, and customer service inquiries, as well as external factors that may influence behavior, such as social media activity and economic trends. By analyzing customer behavior, businesses can gain insights into customer preferences and needs, and use this information to improve marketing strategies, product development, and customer service.


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