Targeting Options

Targeting options refer to the various methods and criteria used to select a specific audience for a marketing campaign or advertisement. In data science and artificial intelligence, targeting options are often used in the context of digital advertising, where algorithms and machine learning models are used to analyze large amounts of data to identify the most relevant audience for a particular ad. This can include demographic information, such as age, gender, and location, as well as behavioral data, such as browsing history and search queries. Targeting options can also be used in other areas of data science, such as in predictive modeling, where algorithms are used to identify patterns and make predictions about future behavior based on historical data.
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