Demand Planning


Demand planning is the process of forecasting the demand for a product or service in the future. It involves analyzing historical sales data, market trends, and other relevant factors to estimate the future demand for a product or service. The goal of demand planning is to ensure that a company has the right amount of inventory to meet customer demand while minimizing excess inventory and associated costs. Demand planning is a critical component of supply chain management and is used by companies in a variety of industries, including retail, manufacturing, and logistics.


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