Qualitative Data Analysis


Qualitative Data Analysis is a method of analyzing non-numerical data, such as text, images, audio, and video, to identify patterns, themes, and insights. It involves a systematic and iterative process of organizing, coding, and interpreting data to generate meaningful findings. Qualitative data analysis is often used in social sciences, market research, and user experience research to gain a deeper understanding of human behavior, attitudes, and perceptions. The process typically involves multiple steps, including data preparation, data reduction, data display, and conclusion drawing. Qualitative data analysis can be done manually or with the help of software tools that facilitate coding and analysis.


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